Privacy and Cookies Policy

Beat The Fish respects and values the privacy of everyone who visits (the “Site”) and we will only collect and use personal data in ways that are described here, and in a way that is consistent with our legal obligations and your legal rights.

Please read this Privacy and Cookies Policy carefully and ensure you understand it. Your acceptance of this Policy is deemed to occur upon your first use of the Site. If you do not accept and agree with this Policy, you must stop using the Site immediately.

1. Definitions

In this Policy, the following terms shall have the following meanings:

“Cookie” means a small text file placed on your computer or device by the Site when you visit certain parts of the Site and/or when you use certain features of the Site; and
“we”, “our” and “us” means

2. What this Policy covers

This Policy applies only to your use of the Site. The Site may contain links to other websites. We have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

3. What is personal data

Personal data is any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

4. Your rights

Under data protection law, you have the following rights, which we will always work to uphold:

  1. the right to be informed about our collection and use of your personal data;
  2. the right to access the personal data we hold about you;
  3. the right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete;
  4. the right to be forgotten (i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold);
  5. the right to restrict (i.e. prevent) the processing of your personal data;
  6. the right to object to us using your personal data for a particular purpose;
  7. the right to withdraw consent if we are relying on your consent as the legal basis for using your personal data;
  8. the right to data portability; and
  9. rights relating to automated decision-making and profiling (however, we do not use your personal data in this way).

It is important your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please let us know.

5. The data we collect and how we collect it

Depending upon your use of the Site, we may collect and hold some or all of the personal and/or non-personal data set out below, using the methods also set out below. We do not collect any ‘special category’ or ‘sensitive’ personal data, personal data relating to children, or data relating to criminal convictions and/or offenses.

Data collected How we collect the data
Identity information, including your name


If you send us feedback and/or testimonials and provide us with this information
Contact information, including your email address If you opt-in to receive our emails
Technical information, including your IP address, browser type and version, operating system Using Cookies placed on your device by the analytics service we use

6. How we use your data

We must always have a lawful basis for using personal data. Below we describe how we may use your personal data, and our lawful bases for doing so:

What we do What data we use Our lawful basis
Communicating with you Your email address Your consent
Publishing your feedback and testimonials Your name Your consent

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam and you will always have the opportunity to opt-out.

Third parties (including YouTube, Twitter, and Instagram) whose content may appear on the Site, may use third-party Cookies, as detailed below in Part 11. We do not control the activities of such third parties, nor the data that they collect and use themselves. You should therefore check the privacy policies of such third parties.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of data protection law and your legal rights.

7. How long we keep your data

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of data How long we keep it
Contact information, including your email address As long as you remain a subscriber to our email list
Technical information, including your IP address, browser type and version, operating system As long as Google Analytics stores it on their servers and as long as our servers store it on internal site logs

8. How and where we store your data

The servers we use to host our domain are owned by OVH Hosting and based in Montreal, Quebec, Canada. Our email marketing service is AWeber, which is based in the United States of America. Your data will therefore be stored in and transferred to and from Canada and the United States.

AWeber is self-certified within the EU-US Privacy Shield and therefore provides protection for personal data that is the equivalent of that required within the European Economic Area.

Please contact us for further information about the particular data protection mechanisms we use when transferring your data.

The security of your personal data is essential to us and to protect your data we take a number of important measures, including:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality; and
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the relevant authorities where we are legally required to do so.

9. How we share your data

We may sometimes contract with the following third parties to supply certain products and/or services:

Recipient Activity carried out Sector Location
OVH Hosting Domain and server hosting Web services Canada
AWeber Email marketing Internet marketing United States of America

Before any of your personal data is shared with a third party, as described above, we will take steps to ensure your data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) we have used it, as specified in this Policy.

In some limited circumstances, we may be legally required to share your personal data if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

10. Withholding your data

You may access the Site without providing any personal data at all. However, to use all features and functions available on the Site, you may be required to submit or allow for the collection of certain data.

You may also restrict our use of Cookies. For more information, see Part 12 below.

11. How you can access your personal data

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”. All such requests should be made in writing and sent to the email address shown in Part 13.

We do not normally charge for a subject access request. However, if your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) we may charge a fee to cover our administrative costs in responding.

We will normally respond to your subject access request within one month of receiving it. However, in some cases, particularly if your request is more complex, we may require more time — up to a maximum of three months from the date we receive your request.

12. How we use Cookies

The Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly and used only by us. We use Cookies to facilitate and improve your experience of the Site and to provide and improve our products and services. We have carefully chosen these Cookies and taken steps to ensure your privacy and personal data is protected and respected at all times.

By using the Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on the Site for displaying advertisements, displaying email opt-in forms, embedding content from other websites, and enabling you to rate, like, share and comment on our content. These Cookies are not integral to the functioning of the Site and your use and experience of the Site will not be impaired by refusing consent to them, though you will not be able to comment on our content without them.

All Cookies used by and on the Site are used in accordance with current cookie law.

You may block the placing of Cookies by customizing your browser settings. However, if you do so, certain features of the Site may not function fully or as intended.

The following third-party Cookies may be placed on your computer or device:

Name of Cookie(s) Provider Purpose
advanced_ads_browser_width Advanced Ads A WordPress plugin that determines your browser width, device, and country to display appropriate advertisements


Thrive A WordPress plugin that serves advertisements, shows email opt-in forms, and collect visitor feedback.


Facebook Social button embeds for you to “like” our pages on Facebook









Twitter Used to embed content such as a tweet



YouTube Used to embed content such as a video





Instagram Used to embed content such as an image or video

The Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how the Site is used. This, in turn, enables us to improve the Site and the content, products, and services offered through it.

Google Analytics uses Cookies to gather the required information. You do not have to allow us to use these Cookies. However, while our use of them does not pose any risk to your privacy or your safe use of the Site, it does enable us to continually improve the Site, making it a better and more useful experience for you. Google Analytics uses the following Cookies:

Name of Cookie First/third party? Provider Purpose
_ga Third Google Analytics Tracks visitor behavior, activity, and device statistics
_gid Third Google Analytics Tracks visitor behavior, activity, and device statistics
_gat Third Google Analytics Tracks visitor behavior, activity, and device statistics

You can choose to enable or disable Cookies in your internet browser. Most browsers enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most browsers accept Cookies, but you can change this. For further details, please consult the help menu in your browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time. However, you may lose any information that enables you to access the Site more quickly and efficiently (such as login and personalization settings).

You should keep your browser and operating system up-to-date. Consult the help and guidance provided by the developer of your browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

13. Contacting us

To contact us about anything to do with your personal data and data protection, please:


14. Changes to this Policy

We may change this Privacy and Cookies Policy from time to time. Any changes will be posted on the Site and you will be deemed to have accepted the terms of the revised Policy on your first use of the Site following the changes. We therefore recommend you check this page regularly to keep up-to-date. This Policy was last updated on October 25, 2023.