IMG Arena has been expanding its sports betting service in the last year, even through the international shutdown. This week they signed a deal with NASCAR that is worth billions of dollars.
According to new reporting from NBC News, the deal will allow IMG Arena to create virtual sports betting content that will be offered to fans and players through sports betting operators around the world. Some of the sports betting content will reproduce very realistic replicas of some of NASCAR’s most iconic racing tracks.
In addition to this, NASCAR will allow several of its NASCAR Cup Series to be live-streamed across the various sports betting platforms. This would be the first time that this has happened in the 72-year history of NASCAR.
Another party of the contract is Leap Gaming, which is the official sports racing content creator. This is a huge deal for all parties, with billions of dollars on the table, say sports betting experts. This is a major coup for the rapidly expanding IMG Arena.
New Partnership Will Create Jobs To Facilitate Operations
Some of the track replicas included in this new deal are Daytona International Speedway, Talladega Speedway, and Watkins Glen International. This deal will enhance IMG Arena’s already very impressive sports betting offerings, which now include cycling, football, tennis, horse racing, greyhound racing, and speedway racing.
The Management Director of Gaming at NASCAR, Scott Warfield, weighed in on the deal on Thursday. Warfield said:
“IMG Arena is the leading partner for global sports and entertainment media. We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time. The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
Executive Vice President and Managing Director at IMG Arena, Freddie Longe, also commented on the new partnership. He said:
“Adding NASCAR to our client rooster to our roster is a proud achievement; The brand is renowned in sports and entertainment with high octane race series providing much watch appointment viewing content for more than 70 years.”
All Parties To Offer Cutting Edge Technology
“The partnership significantly boosts our streaming and official sports offering with a product that we expect to be popular in a number of different markets,” said Longe.
This is the second type of partnership that NASCAR has entered into recently. This particular deal is more expansive than a prior partnership, but it’s not the first.
Earlier this year, Penn National Gaming was named NASCAR’s first partner in the sports betting industry. This new deal is a little different than the first deal, which is still active.
This new deal actually offers NASCAR races in real-time across IMG Arena’s sports betting platforms. That is a huge difference, with its value to be determined at a later date, but sports betting experts predict “numbers that will go through the roof.”
The deal that NASCAR has with Penn National Gaming offers players a sports betting app called, “NASCAR Finish Line.” That game gives players the ability to earn a jackpot of $25,000 for each race.
IMG Arena’s main headquarters are located in London, but they have over 400 sports betting providers all over the world. The company provides its players live sporting events to wager on 24/7 seven days a week, and their expanding portfolio makes them a leading contender in the ever-increasing sports betting industry.