Ignition Poker has announced that up-and-coming poker star Landon Tice be joining its official team of poker players. The partnership will see Tice live stream from Ignition’s online poker platform and act in a brand ambassador role in marketing efforts and at live events.
Tice’s Deal with Ignition Poker
As part of Ignition Poker’s new streaming team, Tice will be creating content for and in conjunction with the online poker brand. He’ll appear in Ignition’s video content and other marketing materials from the company, as well as representing Ignition at live tournaments across Las Vegas.
“I’ve played on Ignition Casino since the start of my online poker career. The company does a great job keeping the player experience top of mind while providing a safe and reliable platform for online players to chase their poker dream” – Tice says about his partnership with Ignition Poker.
About Landon Tice
Landon Tice is considered a rising star in the poker world. At just 22-years-old, he has amassed live tournament wins of over $500,000 with its largest cash at the 2020 Deepstack Extravaganza 2020 with a $201,529 prize. He’s also competed in other high-profile tournaments like the Wynn Millions and the WPT Five Diamond World Poker Classic.
Many members of the poker community will also recognize Tice for his work with Solve For Why. In 2021, he renowned online poker training academy as a coach.
New haircut ✅
New journey ✅I'm really excited to be a partner with Ignition Casino and to start creating more content and streams over the coming months! Let's get after it 🔥 🚀
Live stream Sunday #IgnitionPartner https://t.co/0DFifSlVqi pic.twitter.com/v3GJdlFh2c
— Landon (@LandonTice) May 17, 2022
Tice even took part in Bill Perkins’ heads-up challenge on Americas Cardroom. Although he forfeited, his participation put his name on the map and even Perkins praised his talent.
Growing Ignition Poker’s Presence on Twitch
Twitch has become a hugely important tool for online poker sites in attracting more users to their platforms. PokerStars, Americas Cardroom and PartyPoker all have dedicated streaming teams and their Twitch accounts attracting millions of views every month. So, it is surprising that a brand as big as Ignition has yet to hop on board the trend.
A look at the followers for the top online poker sites on Twitch shows just how much an impact streaming has on a brand:
- partypokerTV: 75.2k followers
- AmericasCardoom: 22.7k followers
- PokerStars: 293k followers
- WorldPokerTour: 40.8k followers
However, these numbers pale in comparison to the follower counts of individual poker streamers, such as:
- Lex Veldhuis of Team PokerStars: 301k followers
- Matt Staples of Team PartyPoker: 104k followers
- Jamie Staples of Team Party Poker: 153k followers
So, it’s pretty important for top online poker sites to have a presence on Twitch. Even if Ignition Poker is a little bit late to the game, the brand’s partnership with Landon Tice is a step in the right direction.
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Bethany has been working in online gambling for over 13 years. She got her start in the industry as her first job after graduating from the Professional Writing Program at York University. Having written for many online gaming publications and worked with top casino operators, she has unique insight into the gambling market. Bethany maintains a personal interest in iGaming as she continues to play poker online as a hobby.