Party Poker Pays Big Dividends for GVC Holdings

October 2nd 2017 | Ivan Potocki

party.bwin brand was the strongest vertical in the company’s growth in the first half of 2017, and this trend is expected to continue

GVC Holdings, a company that acquired Party Poker, one of the best-known online poker brands around almost two years ago, now has an official confirmation they made the right move. The company has recorded a net gaming revenue growth of 32%, and the poker vertical was their most successful segment.

Online poker going places

Usually, in their revenue reports, the company doesn’t highlight separate segments of their business. The total „games brand“ segment contributed €112.4 million, and this includes a number of sections, like poker, casino, bingo, and other games.

However, the online poker sector has played such an important role in this overall development that the company felt it was important to emphasize this fact. Some of the more interesting numbers at Party Poker:

  • First time deposits: 35% year-on-year increase
  • First deposit amounts: 21% growth
  • Overall deposits: an increase of 48%

Kenneth Alexander, CEO of GVC, explained that there are many factors behind this growth, including focus on local markets, increased marketing efforts, as well as efforts to improve the overall players’ experience at Party Poker.

He also stated that he believes these stronger investments into the brand will start paying even more dividends in the future, as they expect Party to continue to grow.

Productive changes

Since it’s taken over party.bwin early in 2016, GVC has done many things to try and improve the online poker segment. They started with changes to the loyalty program, which were welcomed by the players, as they went back to the roots and offered a system of rewards appealing to serious players.

The team behind Party Poker has introduced numerous changes, many of which have produced very tangible results in a short period

Others improvement included revamped software and bringing in new professionals on the team, to make sure the brand is properly represented. They’ve also increased their presence on the live tournament circuit, and Party Poker is slowly rebuilding the image of the strong room it was before the UIGEA.

Who are Party Poker ambassadors?

There are many well-known names wearing a Party Poker patch when appearing in public. One of them is the commentating legend and a great player in his own right Mike Sexton. He’s been one of the best known faces of Party for a long time now.

Sam Trickett, the famous high stakes pro, is another star in the Party Poker roster. Although Trickett hasn’t been very active as of late, he’s left his mark on the poker world and fans around the globe recognize his name and face wherever he goes.

The team of Party Poker ambassadors consists of many well-known names, which helps the brand establish its presence and attract new players

There are many ambassadors working to promote the brand, and if these latest numbers are anything to go by, the company is doing the right thing. Once a PokerStars Team Pro Johnny Lodden is now with Party, alongside Marcel Luske, Boris Becker, Roberto Romanello, Dzmitry Urbanovich, Kristen Bicknell, Anatoly Filatov, and quite a few more.

There is no doubt that Party Poker is well on its way to climbing to the very top of the online poker industry, which is hardly a surprise given this brand’s history of success. It seems they just needed a push in the right direction.

Ivan Potocki on EmailIvan Potocki on Twitter
Ivan Potocki
Ivan Potocki
Assistant Editor and Columnist at Beat The Fish
Ivan first started playing poker in 2006 and played professionally from 2010-2013. He holds a BA in English language and literature. Since joining the Beat The Fish team in 2016 Ivan has made an immediate impact, leading the news section and contributing numerous feature articles. You can reach Ivan directly at ivanpotocki@gmail.com

More from Beat The Fish

Leave a Reply

Be the first to comment!

avatar
 
smilegrinwinkmrgreenneutraltwistedarrowshockunamusedcooleviloopsrazzrollcryeeklolmadsadexclamationquestionideahmmbegwhewchucklesillyenvyshutmouth
wpDiscuz

Send this to a friend