Apple Pauses Gambling Ads, After Influx of Banners from Casino Operators

Apple App Store Gambling Ads
The Apple App Store has banned gambling operators from advertising, after a recent change saw a huge influx of banners from casino operators attracted lots of concern from users.

Earlier this week, you might have noticed many ads for gambling apps in the Apple App Store – some might have said too many. Gambling operators flooded the Today tab and the You Might Like section and, after two days of outcry from app developers, Apple has decided to put these ads on pause.

Changes to the App Store Permitted New Ad Placements

It was on October 25th that Apple announced that new ad placements would be available in the app store. The idea was to give developers the opportunity to promote their apps more easily with placements on the main page, search results pages and product pages.

“Now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download” – reads the announcement from Apple.

Influx of Gambling Ads in App Store

It didn’t take long for countless gambling ads to appear in the new positions on the app marketplace. They were placed in the You Might Like section of problem gambling apps, and even suggested for those browsing children’s educational apps.

However, it wasn’t just gambling ads that were appearing in places where they shouldn’t have been. For example, adult video chat apps and other adult-focused software were being placed in locations that weren’t appreciated by users as well as other app developers.

So, App Store users took to Twitter to make their concerns heard.


Apple’s Pause On Gambling App Ads

As of today, Apple will no longer permit gambling ads on its App Store. There is no word on how long this “pause” will last but we suspect that it will be quite a while before gambling apps reappear on the platform.

We understand the concerns of those who complained, and it would certainly be wise of Apple to give developers a lot more control about what kind of ads appear on their product pages or among search results in specific categories that they fall within. Another solution would be to allow users to opt-out of seeing ads from apps within certain categories.

This is a very interesting situation in the online gaming world, and we’ll be keeping a close eye on how things develop. We’ll be sure to keep you updated.

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