One of the largest and oldest online casinos in the world, London-based William Hill, is charting out its next strategy to continue to be a leader in the industry. William Hill Gaming has signed a multi-year partnership with game supplier Push Gaming Limited.
Push supplies games and other content to various gaming companies around the world, including the United States. Push Gaming is based out of Maltese, has partnerships all over the world, and supplies games to several casinos in Las Vegas.
Push will be responsible for providing casino games and online casino content to the main portal of William Hill in the United Kingdom. According to the contract the two companies signed, Push will supply long-time favorite games to William Hill.
Some of those games, including Shadow Order, Jammin’ Jars, and Razor Shark, will be available to William Hill players within the week. The new games that Push will provide will be integrated with games that are already on the William Hill platform.
Push has been one of the powerhouses of gaming suppliers in the last few years. This multi-year deal with William Hill will further accelerate the Push Brand.
Deal Has Been In The Works For A While
The CEO of Push Gaming Limited said teams from both companies have been negotiating the terms of the deal for quite some time. This was long before the coronavirus reared its ugly head, and the date of it becoming final was not pushed back because of the virus.
The CEO of Push, James Marshall, said, “William Hill is a titan in the industry, and we are delighted to be supplying them with a selection of our games. The first batch includes some of our most popular ones, and we look forward to adding more titles in the coming months. Our products have been proven to be highly popular with players all over the world, and we believe they will be a big hit with William Hill’s players as well.”
In February, Push launched one of its most popular games of all-time, called Joker Troupe. The game has three Joker symbols and a Joker Feature.
Top Positions At William Hill Have Changed
Some changes at William Hill were made at the top-tier positions of the company. A source at William Hill with knowledge of the staff changes said, “They were made for the good of the company.”
Ruth Prior was the Chief Financial Officer for several years, but Matt Ashley was recently hired to replace her. Stephen Parry joined the William Hill team in the last month as the Chief Operating Officer.
The current CEO of William Hill, Ulrik Bengtsson, said he is looking forward to working with the new members of the William Hill Family.
“Matt has a wealth of International Finance and US experience, as well as being an experienced CFO of FTSE listed company,” Bengtsson said. “Stephen comes with a first-class track record of driving digital change, operational focus, and customer experience in senior roles at Vodafone and Flutter. I look forward to welcoming them both to William Hill.”
The William Hill company was founded in England when all gambling was illegal in 1934. The ownership was a revolving door for decades as they navigated their way through bookmaking when it wasn’t legal.
Sears Holdings of the Sears Department Stores bought the company in 1971. The company employs over 16,000 in 10 countries.
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Bethany has been working in online gambling for over 13 years. She got her start in the industry as her first job after graduating from the Professional Writing Program at York University. Having written for many online gaming publications and worked with top casino operators, she has unique insight into the gambling market. Bethany maintains a personal interest in iGaming as she continues to play poker online as a hobby.